Updated: Sep 17, 2021

Stopping the clock unfortunately is still not “a thing” and, as such, as time marches on, so the signs of ageing do too.

Smile wrinkles, furrows on the brow, tiny grey hairs are all the signs that we’ve experienced lives full of joy, interest, adventure and love. In a way these are like emblems which celebrate that we have lived. Of course, this is beautiful and nothing we should ever shy away from.

At the same time though, for most of us, we want a complexion which matches how young we feel inside. We’re after a vibrancy and glow which denotes a more youthful energy.

The good news is that it’s definitely possible to help slow down the visible signs of ageing on our skin - naturally. Sure, it needs to be said that clean beauty and skin care will help to restore, rejuvenate and nourish the skin - but if you’re after a “turning back time” impact, you’re probably more likely to achieve the outcomes you want through surgery and more chemical based solutions.

This realm is definitely not our area - no judgement whatsoever - just not our thing. If however, you’re interested in exploring how to slow the visible ageing process with clean skincare and some better lifestyle choices - you’ll want to read on.

What are some of the biggest causes of skin ageing?

There are so many aspects of our daily lives which can play havoc with our skin. Understanding what has an impact on our complexions can assist with promoting a more youthful, vibrant appearance.

Let’s take a deep dive into some of the biggest contributors to the skin ageing process and what we can do about them.


Particularly for those of us living in cities and urban environments, the quality of the air we face is a major reason for signs of ageing. Skin which is unhealthy and lacking the “good stuff” it needs to remain glowing is often a result of the air we breathe every single day.

Much of the air we are in contains a toxic cocktail of little particles called PMs, nitrogen dioxide, polycyclic hydrocarbons and other nasties associated with smog. These pesky elements contribute to ageing signs such as wrinkles, fine lines and age spots.

Penetrating the skin, these elements in our air can get down to the deeper levels of our skin, reacting with cells in a not so nice way. They can increase the growth of blood vessels, giving rise to rosacea, redness and inflammation. By irritating the skin, your enzymes are tasked with reabsorption of excess collagen - and this can cause a situation where more collagen is being removed from your skin than it can possibly create. And, we all know what happens when we don’t have enough collagen - saggy, loose skin and lots of fine lines developing.

Pollution solution:

Let’s build up your skin barrier against sun, wind and pollution. Natural ingredients like pomegranate seed and black currant seed in HydrateMe will promote collagen production - or you could combat environmental irritants and damage with Olive Squalane which we feature in our RestoreMe facial serum.

Stress - Arghhh right?

​​We all know that there is a direct relationship between stress (mental, emotional and physical) and our skin. When we are under stress our body releases many hormones, including CRH (corticotropin-releasing hormone) which ramps up our production of cortisol.

Now, if you haven’t heard of cortisol, it’s important you get acquainted. It is totally top of the list when it comes to stress hormones - and it can be good skin enemy #1!! On its to-do list is telling your glands to increase oil production (often leading to breakouts), causing inflammation (like eczema and redness) and decreasing collagen and elastin production (causing wrinkles and facial lines).

Stress Buster:

Well, the first thing of course is to try and reduce the level of stress in your life. But, that’s always easier said than done. We’re big advocates of mindfulness, meditation and relaxation techniques to bring calm to your life. But if there’s a deficit in the “calm bank” it may be time to introduce some more firepower for your skin. We recommend bringing more restorative elements into your self-care routine. You could try introducing Roman Chamomile & Lavender as featured in our HydrateMe face serum, or Rose oil (as appears in our RestoreMe face serum). All of these super ingredients are included for their calmative, soothing effects.

Diet - You are what you eat - and so is your skin!

Although the reasons why are still a little muddy - we do know that a lack of vitamins such as Vitamin A, C, D and E can set the ageing process racing. Not having enough of these vitamins in your diet can be responsible for a drier complexion, acne, a drop in the skin's ability to combat free radicals and slow healing.

Making sure that you have a diet rich in natural oils, a high vitamin count and nutrients is known to help promote a clear and glowing complexion.

Putting your skin on a diet:

Now, we know you’re probably sick of hearing it, but making sure you’re well hydrated and maintaining a good range of antioxidants in your diet will do your skin sooo much good. Yes - this means 8 glasses of water a day and a whole heap of fresh fruits and vegetables.

You’ll also want to include a healthy dose of Vitamin E into your skin’s diet. This is something we feature in all our serum oils, alongside Goji and blueberry for their antioxidant properties.

Carrot seed oil will also do your skin the world of good, particularly around the delicate eye areas. Take a look at our firming eye serum for extra vitamin A, E and retinol for anti-wrinkle abilities.

The Sun on your skin

The Sun and ageing are total BFFs when it comes to your skin. Think of them as the mean girls of the complexion world. Just like a friend who is all smiles and hugs when they see you, but spreads rumours behind your back (c’mon we’ve all had one of those) - the sun might feel great on your face, but the UV it emits contributes 80 - 90% of the visible signs of ageing.

Free radicals are generated when you overexpose your skin to UVA and UVB rays. These cause the breakdown of collagen which may then reduce skin firmness and create an uneven skin tone. Now whilst a little exposure to the sun is healthy and gives you a great dose of Vitamin D, it’s important that you approach it exactly the right way.

Sun safe skincare:

Make sure that when you’re spending some time in the sun you have the right level of SPF protection on your skin. And, equally as important, make sure that after sun exposure you treat your skin well. Add our HydrateMe facial serum to your tool kit.

Helping your skin look as young as you feel

Just as we all do our yoga, pilates, take our walks and try and eat as well as we can (Netflix and ice cream aside right?), to stay youthful in our bodies, so too, it’s important to focus on the health of our skin to remain youthful.

We recommend incorporating beautiful rituals like gua shua, using a skin roller and introducing natural skincare products to bring a positive flow into your complexion. And, the biggest tip we can share is to make sure you smile often and smile a lot.

As well as being great for the soul - it’s like a little workout for your face - assisting muscles and elasticity.

Keep smiling beautiful people and, if you’d like to talk through some great ways to combat the signs of ageing, reach out. We’re here to help - naturally!

Updated: Sep 17, 2021

Wondering what the Clean Beauty Revolution is all about?

For us - the clean beauty revolution is all about embracing a new era that promises “no nasties”, “chemical-free” and “nontoxic” skincare. Clean beauty is about being considerate to the skin, the soul and our environment without compromising on luxury, efficacy and beauty.

Let’s be clear about clean

To understand the definition of clean beauty can be a little tricky. Many skincare companies are attempting to join the clean beauty revolution without actually providing natural products. So let’s dive a little deeper into what clean beauty actually means, without getting too goop about it.

As we’ve already mentioned - to us clean beauty is about providing skincare which only includes natural ingredients that promote healthy skin.

Trying to define Clean beauty raises hundreds of different opinions. Perhaps the best way is to consider it as a spectrum. Ranging from zero to whoa!

To help you navigate clean beauty and what it means for your skin, we’ve listed the most common skincare ingredients which raise concerns and the reasons you seriously don’t want these in your bathroom cabinet.

  • Parabens - For many years we have all had skincare and personal items in our cabinets which include ingredients such as isopropyl-, isobutyl-, phenyl-, benzyl-, and pentylparabens. Parabens have been used to prevent the growth of mould and bacteria in our products - however many studies have linked harmful effects such as irritation and hormone disruption.

  • Fragrance - Yes, that’s right. Unless your skincare products have ingredients which emit a natural fragrance, you can consider that the inclusion of “fragrance” may in fact be a disguise for phthalates (and no - we can’t really pronounce this properly either!). You’ll see them in ingredient lists as DEP, BBzP, DBP, and DEHP. Phthalates - whilst we don’t want to alarm anyone - can be linked to certain allergies and there are studies which draw a pathway between fragrances that contain them and issues such as hormonal imbalance and even diabetes.

  • Refined Petroleum - Often referred to as “mineral oil”, this ingredient is one to definitely steer clear of if you’re wanting clean skincare. Whilst “mineral oil” actually sounds quite natural right - it is actually anything but. According to Harper's Bazaar, “There are about a thousand reasons to avoid petroleum products from an environmental standpoint. But there are health concerns as well”. There is much debate about how ingesting mineral oil can be harmful to health. The truth is that the small quantities and levels of refinement used in skincare and cosmetics probably won’t lead to this level of danger. Rather though, we choose not to include mineral oils because they can clog pores and suffocate the skin, rather than nourishing it.

Whilst the list for what not to put on your skin is quite long and the subject of many beauty blogger tiffs, the clean beauty ethos is about avoiding chemicals and using only what nature intended to keep your skin healthy.


Does clean beauty actually work?

There is oh so much debate about this. Funnily enough, many articles and blogs “debunking” clean beauty are often written by international cosmetic companies! Funny huh?

The truth is, clean beauty products are made without ingredients known, shown or suspected to damage your skin. In fact, clean beauty products such as ours use careful formulations which feature ingredients often used even in ancient times which have been proven to have positive impacts on your skin and often your overall health too!

There is a big misconception that clean skincare relies on nature and not science. In the case of our range, we’d like to say this is simply untrue. Our formulations are based on science. As a medical science graduate, I am passionate about using natural ingredients that are scientifically proven. There’s a beautiful balance to be made here.

So, as an answer to the question, when it comes to our range - yes - clean skin care works. All of our ingredients have been tested for their efficacy and the way we’d like to see you use them.

Fresh Is Best

You’ll notice that we have a 12 month life to all of our products. In terms of clean skincare, and how effective it is - start with when the ingredients were bottled. Were the formulations made using fresh ingredients? This is critical as the older the ingredient, the less potent it is for your skin. Active ingredients (like the best of us) can dwindle over time.

This is why we only make our skincare in small batches and hand blend to order.

The power of nature

So, whilst we’re giving the bad wrap to many chemical ingredients, it is important to note that as we become more beauty obsessed as a culture - we’re demanding results that nature doesn’t, dare we say it, naturally provide.

Our belief is that there is a balance to be struck. Gravity defying potions and lotions, skincare which targets specific conditions (such as acne etc), skin whiteners and such are not what we do. Our skincare system is what we describe as being complementary (and of course complimentary!). We focus on clean skincare which promotes healthy, glowing skin. It hydrates, restores and nourishes naturally - without the use of chemicals, animal products or animal testing. Every single element in our formulations is there for a reason - not just to smell pretty or look good.

Where they use artificial fragrance, we use rose and other natural essential oils for beautiful scents. Where they use parabens and other preservatives, we use vitamin E and rosemary extract to keep the products fresh and effective.

And, we’re pretty passionate that, although we need our beauty cabinets to look amazing - we’re not about doing this at the expense of the planet! Each product comes in simple, minimalist, recycled and recyclable packaging to reflect our green beauty ethos.

Ultimately the vote for what works must come from your skin - we just know what works for your skin and the environment naturally.

Mandy x